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Lumina Straight Hair Purifying Shampoo

$18.40 $23.00
After 3 applications of this purifying shampoo ideal for straight hair, the strands are 2.5 times softer and effectively protected against breakage.

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$18.40

$23.00
Lumina Straight Hair Purifying Shampoo
  • Natura Lumina Purifying Shampoo for Curly Hair_mobile
  • #1 Beauty and Personal Care Brand in Brazil

    Natural ingredients, Technology & Beauty all-in-one


    Our sustainable, innovative and high-performing formulas combine the powerful ingredients from the Amazon Rainforest with the latest, greatest cosmetic technology in all our products. Our approach has made us Brazil’s largest cosmetics multinational, with more than 50 years of experience.


    Source: Euromonitor International; umbrella brand Natura, Beauty and Personal Care 2024ed; retail value sales (RSP), 2023 data.

  • The Details
  • Combined with the power of our unprecedented Pró-Teia Biotechnology, the Anti-Pollution active protects hair against pollution and free radicals, preventing oxidation of the strands, and the Nutrerevitalization active reconstructs cortex and strengthens fiber.
  • 4.7 times stronger than conventional products
  • Glossier hair
  • Varnish effect
  • Strong, resistant hair
  • Straight-looking hair
  • Soft hair
  • Produces extra lather
  • Cleans hair without drying out the ends
  • Keeps the hair cleaner for longer
  • Extra-shiny hair
  • Removes oil from roots and retards return of oiliness
  • How to use
  • Apply shampoo to wet hair, massaging into the scalp.
  • Rinse.
  • Clinical Study Results

    Ekos Tukumã Body Lotion (13.5 oz/400ml)

    Results:

    • Immediately: Moisturizes and improves your skin's surface texture.
    • After 3 days: Inhibits the loss of hyaluronic acid and promotes cell renewal.
    • After 14 days: Stimulates the production of hyaluronic acid, contributing to the natural skin filling.
    • After 45 days: Intensifies up to 2x the production of hyaluronic acid. Your skin’s deepest layers become more uniform.*

    *Results obtained in vivo test.

    → Winner of the 2022 Allure Best of Beauty Clean Beauty Award, recognized by one of the leading publications for beauty for over 30 years. Allure’s clean beauty seal entails strict standards, their hard-to-impress editors awarded products which went above and beyond, now discover this award-winning product and its hydrating benefits.

  • Ingredients
    Pró-Teia Biotechnology that promotes a protein recharge that acts at a deeper level, filling the strands of hair intelligently from inside out, targeting precisely what the hair needs.

    AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, PARFUM / FRAGRANCE, PHENOXYETHANOL, LAURAMINE OXIDE, PENTYLENE GLYCOL, CITRIC ACID, GLYCERIN, LINALOOL, POLYQUATERNIUM-6, SODIUM HYDROXIDE, TETRASODIUM EDTA, CITRONELLOL, PEG-4 DILAURATE, PEG-4 LAURATE, POLYQUATERNIUM-22, TRITICUM VULGARE BRAN EXTRACT / TRITICUM VULGARE (WHEAT) BRAN EXTRACT, LIMONENE, IODOPROPYNYL BUTYLCARBAMATE, PEG-200, SODIUM CHLORIDE, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, ASTROCARYUM MURUMURU SEED BUTTER, BERTHOLLETIA EXCELSA SEED OIL / BERTHOLLETIA EXCELSA (CASTANHA) SEED OIL, TRIETHANOLAMINE, SR-SPIDER POLYPEPTIDE-1, TOCOPHEROL.

    *The ingredients listed within the composition of the products of the brand Natura are regularly updated. Before using a product of the brand Natura, please read the list of ingredients located on its packaging to ensure that the ingredients are suitable for your personal use.

Sustainability Icons NATURAL ORIGIN FORMULAS
Sustainability Icons 100% VEGAN
Sustainability Icons  FAIR-TRADE INGREDIENTS
Sustainability Icons ECOLOGICAL PACKAGING
Sustainability Icons CLIMATE  COMMITMENT
Natura Lumina Purifying Shampoo for Curly Hair

Lumina Straight Hair Purifying Shampoo

$18.40 $23.00

Frequently Asked Questions

What is the fragrance? +

Natura Lumina has authorial and sophisticated fragrances. Rescuing the historical olfactive signature of Natura in Hair Care, it’s in the aromatic olfactive family, with a vegetable green irreverence combined with floral femininity and refreshing citrus, reinforcing the performance and connection between science and nature of these products.

The olfactive signature was adapted to each treatment system of this product line to enhance the benefits for each type of hair: The crunchy vegetable green olfactive signature, reinforced by the green leaves and the freshness of the Persian Lime, reinforces hair shine and softness.

What type of hair should I have to use Lumina Straight hair products? +

For natural healthy straight hair, which tends to be greasier at the root than in other parts, weighing down throughout the day.

What are the benefits of the Lumina Straight hair product line? +

Reduced roots oiliness, lightweight hair and movement, with hydration focused on hair ends, without weighing hair down. Protection against external factors such as pollution and free radicals. Loose and healthy hair from the first application.

What is the Pró-teia Biotechnology? +

We identified that the spider web protein and hair protein have the same design, revealing a unique similarity between them. Then, it can connect with the hair and promote a protein repair, with a specific focus on each damaged area of the hair fiber.

We reproduced the web protein in the laboratory and then we created a new advanced technology for hair treatment: Pro-web Biotechnology. This protein acts deeper, truly filling the hair fiber, from the inside out. And it is a smart filling, according to the hair damage. Neither more nor less.

The results? Healthy hair since the first application. Precision hair treatment, that is, it repairs different levels of strand damaged, treating each damaged differently. Truly regenerated hair. No tricks.