Our way of creating beauty
We develop our products using innovative, high-performance formulas with powerful ingredients from the Amazon Forest.
Fairness is how we generously treat one another
Ourfair-tradebusiness model is committed to honoring traditional knowledge, biodiversity conservation, and ensuring fair benefits along the production chain. That means we work closely with44 local communities, who act as invaluable guardians of the Amazon Forest, and share part of our profits with them. This is howreal beautyis cultivated: by improving the income of more than10,000 Amazonian families.
FOR THE LIVING
AMAZON FOREST
With over two decades of dedication to the Living Amazon Forest, we've already helped protect 2 million hectares of standing forest and aim to achieve 3 million.
How we empower change
For every dollar we earn at Natura, we create$2.7 worth of social positive impact. Our special tool checks carbon footprints, recycling efforts, nature conservation, and more. This isn't just numbers — it's the heart of how we make choices, promoting growth that's good for our planet and people.
*Source:IP&L, 2022
In 2010, we began replacing conventional plastic with green plastic in regular packaging and refills. Now, 86,2% of our packaging is reusable, recyclable, and compostable. Our goal is to reach 100% by the end of the decade.
Natura Refills: good for you, good for the planet!
As the pioneering Brazilian beauty company to offer refills in 1983, we provide a refill option for 27% of our products, excluding SKUs whose concept does not apply (e.g., bar soap). This initiative contributes to more than 100 million 1-liter PET bottles no longer going to waste. With refill packaging, Natura helps remove 3,000 tons of plastic waste and avoids 6,000 tons of carbon emissions every year. Experience the impact of our collective choices. Take part.
CURIOUS ABOUT OUR JOURNEY?
Navigate our story in the beauty world and see how we got here.