Natura

The World Health Organization (WHO) has recommended quarantine as a measure to prevent the spread of Covid-19 contagion in all countries affected.  Coronavirus lockdowns, however, have intensified domestic conflicts and the number of gender-based violence reports has increased.    

According to the National Domestic Violence Hotline (1-800-799-7233), there has been an increase of about 9% in reports. Between March 17th and 25th, there were 3,303 calls received and 978 domestic violence reports registered. In France, an increase of 36% in cases was reported in Paris alone after movement restrictions were enforced. In China, women’s NGOs saw their consultation numbers triple.   

UN Women has made it a priority to respond to reports of domestic violence cases in communities affected by Covid-19.  

Natura and Avon unite against domestic violence 

In the midst of this scenario, we believe that every person is a world of its own, and everyone matters. Natura and Avon have joined forces to fight against gender-based violence, raise awareness, and affectionately support everyone within our reach.   

Since 2008, The Avon Foundation for Women has partnered with public and private companies, social organizations, and government institutions in Brazil raising over 30 million reais to support women and girls at risk. The areas of focus are education, information, advocacy, society engagement as well as support on justice, health and public safety projects.

“Due to this confinement, many women and girls may be subject to an increase in the frequency and intensity of domestic violence episodes. We need to double our efforts in protecting these vulnerable women, who are at risk while isolated at home. Through these initiatives, we want to let them know that they are not alone”, says Daniela Grelin, The Avon Foundation for Women’s executive director.  

“In order to raise awareness against domestic violence, we are offering support and guidance so victims are able to identify a violent situation and know where to ask for help”, said Cida Franco, sales director at Natura. “Historically, Natura and Avon have both been known to support women’s causes. Now by joining forces, we can amplify our protective potential over our network of Beauty Consultants, associates, and consumers. We may be physically distant, but we need to stay closer than ever”, added the director.  

Avon’s social media hashtag, #IsolatedNotAlone  will offer content on mental health, prevention, support network, and a hotline.   

With the purpose of spreading a message of prevention and fighting against violence across the world, The Avon Foundation for Women has developed initiatives to offer support to women and their families during the Covid-19 pandemic. 

Caring for our Natura Beauty Consultants 

The personal development portal and the app will have a designated section to identify domestic violence cases and provide guidance on appropriate action directly supporting a network of more than 1.7 million Natura Beauty Consultants. 

In order to support all of their associates, Natura and Avon will promote a 0800-service dedicated to assisting associates who are victims of violence, providing mental health, social and legal support.   

Join us! 

We know that self-isolation is an important weapon during our fight against this pandemic. We also know that caring for the most vulnerable is fundamental to live through this moment safely. It is imperative that we turn our attention to the women who are victims of violence while quarantined alongside their aggressors.     

You can support them and it is very simple to do so. Offer help by printing and hanging this document around your building and your neighborhood. If you would like, why not a handwritten note? It is important to show our neighbors they are not alone!   

Together, even when physically distant, we can show that fighting both the virus and domestic violence is everyone’s responsibility.