Natura

Hair is a passion in Brazil. Maybe more than most, Brazilian women dedicate a lot of time and energy into caring for their locks. On this blog, we write often about how central the shower or bath is to the daily routine in Brazil, and much of that time is focused on hair care. Beyond that, it’s not uncommon for the typical Brazilian to visit the hair salon on a weekly basis! Not just to color, cut or blow dry, but even just for deep and luxurious conditioning.

Brazil’s year round “summer climate” means hydration is key. And after exposure to the sun, salty ocean or the pool’s chlorine, restorative treatments are a must.

For this, one of Brazil’s best kept secrets is Murumuru butter. Once or twice a week, depending on how dry and damaged hair is, applying this amazing mask treatment keeps hair looking its best day in and day out. The oil of the murumuru has a high affinity with hair fiber, repairing damaged hair strands and recovering natural elasticity.

The Murumuru palm tree is forbidding looking with its spiky, thorny trunks. But the tree’s nuts are so beneficial they more than make up for the difficult efforts of hand harvesting. From the kernel of each nut, a creamy and dense butter can be extracted. Natura combines this butter with another key ingredient, olive oil in a restorative hair mask specifically to repair dry, damaged, or over processed hair. The olive oil is incredibly high in vitamin E and fatty acids and together with the murumuru butter, the rich formula infuses locks with extra moisture while sealing split ends, providing nourishment, shine and elasticity.

As are all NaturaBrasil products, the mask is formulated to the purest degree possible, without parabens, sulfates, phthalates, propylene glycol, mineral oil, PABA, petroleum, triclosan, or DEA. It is also vegan.

Apply a quarter-size amount to your palm. Massage into wet hair and comb through to distribute evenly. Leave on 5-10 minutes and rinse thoroughly. You will never want to live without it!