Natura

Many aspects of your daily life affect your hair health – from hormones and medications to stress, diet and age. What we know for sure is that healthy hair is directly related to a healthy scalp, independent of your hair type. So, especially if you feel like your hair is too weak, thin or damaged, you should give extra care to your scalp. According to Pamela Maioulo, one of Natura’s hair care experts, “the proper care for thin and weak hair is the use of products which can penetrate the hair strands and act on its cuticles, giving back strength and resistance.” That is why a hair tonic is the perfect addition to boost your haircare routine.

Patauá Strengthening Hair Tonic — pronounced pah-tah-wah — is the latest addition to Natura’s haircare portfolio. Known as “the olive oil of the Amazon”, Patauá strengthens and prevents hair loss due to breakage. The lightweight non-greasy tonic acts on the bulb of the hair and on the entire hair shaft making hair thicker-feeling, denser-looking and more resistant. Patauá has been used for generations by the native people of the Amazon to keep their hair strong and healthy. 

To better appreciate the fruit of this Amazonian palm tree that can reach up to 80 feet, here are some of its most remarkable benefits:

1 — Health: Patauá soothes the scalp, keeping it nourished, hydrated, and protected thanks to its expressive protein content.

2 — Resistance: It is famous not only for its ability to strengthen and restore dry or damaged hair, but also to prevent hair loss due to breakage.

3 —Silkiness: Patauá oil, rich in fatty acids, strengthens the internal structure of the hair fiber, leaving hair soft and boosting silkiness

4 — Moisturization: Patauá oil is a powerful moisturizing agent, rich in Omega 9, with unique properties such as light texture and easy absorption.

5 — Density: With its powerful phytocomplex, Patauá strengthens the entire hair shaft, from roots to ends, for thicker-feeling and denser-looking hair

How it Acts

Although Patauá Strengthening Hair Tonic comes in a small package and has a lightweight formula, it is extremely effective. By giving back strength and resistance to hair fibers, it ultimately helps make your hair healthier, reduces hair loss due to breakage and prolongs the growth phase of the hair cycle. 

How to Use 

Before going to bed, shake the product well and apply it on the scalp using your fingertips. Do not rinse until the next morning after letting your hair absorb the product overnight. Ideally, it should be used every other day. The result becomes visible after one month.