Natura

The names are exotic – and we don’t expect you to memorize them yet. But the stories behind each hard-to-pronounce fruit and nut are equally precious. Murumuru, Buriti, Cumaru, Ucuuba, Andiroba, are all baptized by local indigenous tribes in the depths of the tropical forests spread throughout Brazil - and together with other tropical finds, like Açaí, Maracujá, Pitanga, Patuá and Castanha, hold ingredients that bring benefits to your hair and skin.

You don’t have to dig into the forest in search of these pearls unless you crave some wild adventure. NaturaBrasil works closely with local communities that call the forest home, and nurture relationships based on knowledge and commitment, which go both ways. We’ve helped locals appreciate the economic value of plants and trees, and how to, sustainably, preserve regions where they flourish. Our research and development team, or R&D, has absorbed the forest wisdom to precisely apply its main ingredients to hair and skincare products.

Take the nut Murumuru, for example. Its ingredients rebuild strands of hair, by penetrating its fiber and reaching the cuticle, which is the most important part of the hair, responsible for its growth. At the same time, a fruit called Patauá, abundantly rich in oil, is used by native Indians for it for hair care, for its reinvigorating capacity– at Natura, our Patauá shampoo was created precisely to restore your hair.

For the skin, we found tropical gems like Castanha, or Brazil nut (yes, the one you nibble). Besides being a source of protein, these nuts contain oil rich in omega 6 and omega 9, which nourishes the skin to its lower layers. Its moisturizing power is such that it feeds the driest of skins, bringing a comfort feeling to ankles, feet, and toes.

And there are the yummy fruits. The light-yellow juice of Maracujá, or Passion Fruit, known for cooling people down (no stress after a glass), embodies essential oils that penetrate quickly into your skin. This way, it gives it a soothing effect (never greasy), just like it does to your soul. Our exquisite Pitanga is another tropical blessing, with reddish color and sharp taste, famous for its juice- its oil, used in our lightweight creams, refreshes, soothes and softens the skin. The fragrance, as you may imagine, is as delightful as its taste.

Cocoa, another key player in the forest, is very welcomed at Natura. We explore its seeds, über rich in oil and fat, which provides us with the perfect raw material for cocoa butter, which indulges and protects the skin. And, hey, let’s not forget Açaí, the beloved punchy juice, served in a bowl, topped with granola and banana, for the pleasure of millions of Brazilians. The fruit, which looks like a large blueberry, blends antioxidants and vitamins (all used in our products), plus its oil helps revitalize your skin. Wait, Açaí? Who knew?

We invite you to use this guide as a way to discover what’s best for your skin. Finding the appropriate bio-active ingredient may be challenging at first, so we’d like to share some tips. Products with bio-active ingredients with dominant fragrances - like Maracujá, Pitanga and Açai - have a lighter texture and focus on perfuming and soothing the body. On the other hand, products with bio-active ingredients that have a less dominant fragrance, like Brazil Nut and Cocoa, have creamier and heavier texture, focusing on deep hydration, nutrition, and protection of the skin.

There's so much effort and care to bring nature to soaps, shampoos, and creams, that you shouldn't be surprised if you hear some tropical birds while pampering yourself in the shower. No kidding.